Where Is My Upload Button On My Youtube Site? It Disappeared

Video, Video Marketing Tips

Why Bulk Uploading is a Bad Video Marketing Strategy

iv–5 minutes to read

In my 6 years every bit a digital marketer, I've worked with more legal clients than I tin can even recall. So many have come up to me asking why their YouTube channel isn't providing them with any leads. Having a successful YouTube channel takes a lot of work, and a lot of factors go into creating one. Simply I want to touch on one specific fault I've seen time and time once more: majority uploads.

Information technology'south not exactly a secret that video marketing tin can bring great returns to your firm. Many video production companies have capitalized on this fact to sell videos to lawyers. In some cases they volition leave their customer with dozens of videos, merely no guidance on how to use them effectively. If you're like most of the lawyers I've met, you don't accept time to deal with strategizing the release of so much content. And so they make the error of dumping all of their videos up onto their YouTube channel and their websiteat the same time.

And then right now I'd like to take a moment to talk about why this tin can injure your videos' effectiveness, and requite you some solutions that won't consume up all your time.

Consistency

Your audience and the search engines want the same thing from your website: content. But more than than that, they wantnew content. They want to run across a site that is an ongoing source of new information. So let'due south say you lot have fifty videos that answer questions that are often asked by the people you are trying to attract. It'southward very tempting to upload all of them at once to start alluring those viewers as before long as possible, right? Resist that temptation. Google rewards channels and websites that are consequent with their content schedule. Just in the case of YouTube, a channel that uploads ane video every week for 50 weeks is going to receive more favorable rankings than a channel that uploads fifty videos in one twenty-four hour period.

That said, you can certainly upload multiple videos in a week,as long every bit you can go on with that schedule. If you want to upload three videos every calendar week, commit to information technology. Also, there will be some cases where uploading multiple videos at the same time makes sense, like if they are all linked together via annotations as a part of a series. Just mostly speaking, spread it out.

Subscriber Burn down

Every YouTube user'southward homepage is a feed of recent videos from channels they subscribe to. They are put in order of the channels they picket about frequently. If a user skips over too many new videos from the same aqueduct, that channel volition brainstorm to autumn down the feed, and eventually disappear.

So permit's say yous accept a aqueduct that releases one video every mean solar day. You have a subscriber that likes your content and watches every video. Your channel appears at the peak of their feed. You determine if your subscribers like one video every mean solar day, surely they'll love two! That same subscriber just doesn't accept the time to keep up with two videos every solar day. So they outset missing your videos. YouTube will have note of that, and your aqueduct will start to lose its placement at the top.

This is what's known assubscriber burn.

Overwhelming even your biggest fans with also much content at once tin cause your traffic to driblet dramatically. You are tasked with finding the sweet spot where your subscribers will bank check out every bit much of your new content every bit possible. This number varies widely for different industries. Large entertainment channels like Rooster Teeth upload multiple videos every day and maintain a strong audience. For professional industries, I recommend one time or twice a week. I have found neat success with three times a week. But consider your audience and the blazon of content you are creating, and make up one's mind for yourself what is reasonable.

How to Schedule Your Content

Bad Video Marketing Strategy So now the question becomes, "How do I keep all of this in mind without letting it take over my entire life?" Let's continue with the example of a visitor that has 50 often asked question videos. The nigh convenient and efficient way to handle them would exist to upload all of them to your channel and your website at once. Well…you can! I know I just said not to, but hear me out.

Both YouTube and most content management systems have a scheduling feature. On YouTube, when y'all go to upload a video, merely select the Schedule option from the drop downwardly. You lot can schedule all fifty videos right so and there. Optimize their titles, tags, and descriptions, and so tell YouTube what day and what hour or half hr you desire that video to release to the public.

You can do the same for blog posts or pages on your site. Embed your video, write your accompanying content, and schedule a time for WordPress or whatsoever CMS y'all are using to release the mail or page. Yous could do an entire year's worth of blogging and YouTube in a day if you are really ambitious.

Simply remember:be consistent and don't burn down out your audience!